E-commerce Training
- Understand the different components that are required to start and run an E-commerce business
- Evaluate your current E-Commerce capabilities and platform
- Measure and optimized your E-Commerce business
- Learn how to manage multiple promotions and cross-selling opportunities to different customer segments to maximize your sales potential
Date : 25 – 26 March 2013
Venue : Marketing Institute of Singapore
51 Anson Road #03-53 Anson Centre Singapore 079904
Course Fee: SGD 980/pax
Time : 9am – 5pm
Tel : 6866 3833
Email : support@eacademyasia.com
Overview
This course will take participants through the entire process of setting up an E-commerce site. Starting from why E-commerce is important and looking at different E-commerce solutions as we learn how to optimize on the E-commerce platforms; delegates will be able to consider how they wish to expand their businesses onto E-commerce. It will also touch on some of the new developments in E-commerce
Programme
This course will provide you with a strong understanding of the different facets that are required in developing an E-commerce business. By focusing on basics and then building up to the cutting edge solutions, participants will be able to decide where on the spectrum they lie and how they wish to tackle this important channel. The program will look at data analysis to help develop better E-commerce decision making.
Who Should Attend
Entrepreneurs, business owners and marketing professionals who have or are looking to set up an E-commerce business.
How I will Benefit
Upon completion of this course, you will be able to:
- Understand the different components that are required to start and run an E-commerce business
- Evaluate your current E-commerce capabilities and platform
- Measure and optimize your E-commerce business
- Appreciate the different forces that consumers consider when making an online purchase and how you need to optimize on those channels
- Learn how to manage multiple promotions and cross-selling opportunities to different customer segments to maximize on your sales potential
What I will learn
Setting the Stage
- The E-commerce environment
- The changing consumer
- The global and local competitive environment
Setting up your E-commerce site
- What are the considerations?
- What ecommerce platforms are available?
- What billing platforms are available?
Optimizing your website
- Measuring and testing your site
- Optimizing your site (the site, the check-out process)
Increasing Revenue
- A look at running promotions
- Cross-selling on your site
- Increasing awareness of your site
- What are the pitfalls to avoid
What’s coming
- F-commerce
- M-commerce
- S-commerce
The Trainer