Social Media and Online PR Training

social media and online pr training

  • Intensive 2-day course covering the complete lifecycle of Social Media Marketing
  • Take advantage of powerful social media channels like Facebook, YouTube and LinkedIn for your marketing
  • Plan your social media marketing strategy and measure its effectiveness
Dates : 22-23 January 2015
Venue : Marketing Institute of Singapore, 410 North Bridge Road #06-00 Singapore 188726
Time : 9am – 5pm daily
Course Fee : SGD 1,200/pax
E-mail : support@eacademyasia.com

FREE 1-YEAR ECONSULTANCY SMALL BUSINESS (INDIVIDUAL) SUBSCRIPTION WORTH USD795 OR SGD1,000 FOR EACH COURSE PARTICIPANT!

Overview
This intensive 2-day course is UK’s most popular introduction to social media marketing and online PR training. This is a great place to start understanding the impact of social media like Facebook, LinkedIn and Youtube on your business and how to take advantage of these opportunities for your business.

Programme
This popular 2-day course looks at the effects of social media on marketing communications and PR. Attendees will be able to evaluate their current approach to social media, reputation management and online PR. The workshop uses a mix of presentation, case studies, practice techniques, class discussions and role plays.

Who should attend
The course is ideal for marketing professionals, management staff and business owners looking for an intensive introduction to using social media channels within a marketing strategy.

How will I benefit
Upon completion of this course, you will be able to:
– Understand how to align your social media strategy to your overall business objectives
– Evaluate appropriate channels, content, tools, and techniques for your social media activity
– Understand the risks of social media and plan effective strategies for online reputation management
– Apply a rigorous planning process to all stages of the social media lifecycle
– Measure success of your social media activity

What will I learn
This 2-day course covers:

SETTING THE STAGE
– The social media landscape
– Positive and negative case studies

THE CASE FOR SOCIAL MEDIA
– Global and local trends
– Implications for business and marketing

SOCIAL MEDIA CHANNELS
– Major channels like Facebook and Twitter
– Growing channels like Google+, Pinterest, Instagram
– Other channels like photosharing

THE DEVELOPMENT PROCESS
– Building a social media marketing plan
– Guide to content marketing and writing
– Process for responding and engaging

THE CASE FOR B2B COMPANIES
– How B2B companies are leveraging on social media
– Closed social media groups

SOCIAL MEDIA CONSIDERATIONS
– Social media policy
– Social media resourcing
– In-sourcing vs outsourcing

SOCIAL MEDIA MEASUREMENT
– The ROI in Social Media Marketing
– Tools and Dashboards

PR IMPLICATIONS
– Link between social media and PR
– Reputation and crisis management

The Trainer

Richard Wong

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